Privacy Policy

Effective Date: March 2026  ·  Last Updated: 23 March 2026

1. Introduction

This Privacy Policy explains how Rohera Healthcare and Technology Private Limited ("Company", "we", "us", or "our"), operating under the brand eMedica, collects, uses, stores, and protects information obtained through our website https://emedica.in (the "Website").

By accessing or using our Website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website.

2. Information We Collect

2.1 Information You Provide

When you submit an enquiry through our contact form or other interactive elements on the Website, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Professional role or designation
• Message content or enquiry details

2.2 Automatically Collected Information

When you visit our Website, we may automatically collect certain technical and usage data, including:

• IP address (anonymised where possible)
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring URL

This information is collected through analytics tools and cookies (see Section 5 below).

2.3 Information We Do Not Collect

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries: Processing and responding to messages submitted through our contact form.
• To provide requested information: Sending product information, documentation, or other materials you have specifically requested.
• To improve our Website: Analysing usage patterns and technical data to enhance the user experience, content, and functionality of our Website.
• To comply with legal obligations: Fulfilling regulatory requirements and responding to lawful requests from public authorities.

We do not use your information for unsolicited marketing communications. You will only receive information that you have explicitly requested.

4. Data Storage and Security

All personal data collected through the Website is stored on servers located in India and is subject to applicable Indian data protection laws, including the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (as applicable).

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security audits.

5. Cookies

Our Website uses cookies — small text files stored on your device — to ensure proper functionality and to collect anonymous usage analytics.

• Essential cookies: Required for the basic operation of the Website (e.g., session management).
• Analytics cookies: Used to understand how visitors interact with our Website. These cookies collect data in an anonymised and aggregated form.

We do not use advertising, retargeting, or tracking cookies.

You may manage or disable cookies through your browser settings. For detailed instructions, please refer to our Cookie Policy. Please note that disabling essential cookies may affect the functionality of the Website.

6. Your Rights

You have the following rights with respect to your personal data:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request correction of any inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal data, subject to any legal obligations that require us to retain certain information.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at info@emedica.in. We will respond to your request within 30 days.

7. Third-Party Links

Our Website may contain links to external websites and resources, including but not limited to:

• PubMed Central (PMC) and the National Center for Biotechnology Information (NCBI)
• BMJ (British Medical Journal)
• Other peer-reviewed medical journals and publications
• YouTube, WhatsApp, and other third-party platforms

These links are provided for informational and reference purposes only. We are not responsible for the privacy practices, content, or data collection policies of any third-party websites. We encourage you to review the privacy policies of any external sites you visit.

8. Medical Information Disclaimer

9. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

Your continued use of the Website following the posting of any changes constitutes your acceptance of those changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us: